The Impact of AI on SEO and Website Traffic
With the changes to SERP layouts and prominence of AI results, business owners need to understand the implications for website traffic. Learn more…
November 7, 2025
Sales and Marketing
More information on running a pest control business
Social Media Statistics 2024 – Understanding Your Media Channels
The various social media platforms are a key advertising tool for many pest managers. It makes sense then, to review the latest statistics, which show the usage patterns on the key platforms. The Digital 2025: Australia report provides a great summary of the latest social media performance data. Here are the key takeaways: As of the start of 2025, there were 20.9 million active social media identities in Australia. On average, Australians spend 1 hours and 51 minutes per day
June 8, 2025
The Impact of AI Summaries on Organic Click Through Rates
In the inclusion of AI summaries in Google SERPs is having big impact on click through rate on both organic listings and paid ads.
May 4, 2025
Pest Control Reviews – Google Fake Review Clampdown
Google is starting to clamp down on businesses with a fake Google review profile. You’ve been warned!
February 4, 2025
AI – What You Need to Know
The world of AI is moving fast! In an attempt to keep pest managers up to date with recent developments in AI technology, Dr Phil Ridley from Bug Doctor Media provides the latest news in this sector.
June 1, 2024
Are Your Core Web Vitals Up to Date?
Google has updated its Core Web Vitals metrics, which will change the way it assesses the likely user experience when a visitor arrives at and interact with a website. What does this means for your business website?
February 7, 2024
Verifying a Google Business Profile for a Pest Control Business
Dr Phil Ridley, Director of Bug Doctor Media, outlines the updated process for verifying a business on Google Business Profile.
December 1, 2023
Local Search Update – Search Generative Experience
AI will have an impact on the way we use search engines and the way results are displayed on the page. So what does this mean for pest control businesses?
September 1, 2023
WHAT’S GOOGLE GOT PLANNED IN 2022?
What has Google told SEO managers about their focus in 2022? E-A-T, MUM and Core web vitals need to be at the fore front of considerations. Learn more…
February 7, 2022
FACEBOOK COMMENTS – DEFAMATION AND LIABILITY
The High Court has ruled that owners of social media pages can be held responsible for defamatory comments made by others on pages they own.
November 2, 2021
ONLINE TRENDS IN 2021
How are people finding out about your business? We take a quick look at the latest trends in the online marketing world.
March 1, 2021
SHOULD YOU ADVERTISE OVER CHRISTMAS?
Is it a good idea to spend money on marketing when your business is closed for the holidays? For those utilising online advertising, it’s not uncommon for pest control businesses to pause advertising at this time of year either because they are “fully booked out” or because they are closing for the Christmas period. But is this the right thing to do? Having a fully booked schedule weeks in advance is clearly a good thing. For many, being fully
December 7, 2020