Sales and Marketing

More information on running a pest control business

German cockroach with egg case

HOW TO GET RID OF …

Analysing search terms can provide interesting information on the state of the market and the behaviour of customers. We’ve looked at one of the more common search terms: ‘How to get rid of… [insert pest]’. Which pest was the subject of the highest number of searches? One way to estimate which pests are causing the most problems for homeowners is to look at the number of online searches being carried out for pest relevant search terms. One of the most

Read More »

SEO – HOLDING YOUR NERVE

You’re investing in SEO for your business’s website but traffic has taken a turn for the worse – could Google be to blame? This is when having faith in your SEO agency becomes vital.

Read More »
Deer tick under magnifying glass

TOP PEST KEYWORD SEARCHES 2019

Do you know the number one pest keyword search in Australia? We’ve pulled national and state data from Google Keyword planner to see the number of searches for the 19 most common pests.

Read More »

DIGITAL MARKETING TRENDS IN 2019

It’s never been more important for pest managers to ensure their businesses are visible online, both on the web and through social media channels. So what should you be doing to ensure customers can find you?

Read More »

DEALING WITH NEGATIVE ONLINE REVIEWS

Having a presence on social media can certainly be beneficial for business. But what should you do if you get some negative reviews or adverse comments appearing on your profile? Here are some tips to guide your response.

Read More »

KEEPING IT LOCAL

Jay Turner shares his simple yet highly effective business strategy, one that has helped ground his business in firm foundations. 

Read More »
Facebbok gravestone

IS FACEBOOK DYING?

During 2017 there were some significant movements in the popularity of the main social media platforms. What happened, what are the predictions for 2018 and what should I be doing in my pest control business?

Read More »

Choose Your Country or Region

Asia Pacific