AI – What You Need to Know
The world of AI is moving fast! In an attempt to keep pest managers up to date with recent developments in AI technology, Dr Phil Ridley from Bug Doctor Media provides the latest news in this sector.
June 1, 2024
Sales and Marketing
More information on running a pest control business
Are Your Core Web Vitals Up to Date?
Google has updated its Core Web Vitals metrics, which will change the way it assesses the likely user experience when a visitor arrives at and interact with a website. What does this means for your business website?
February 7, 2024
Verifying a Google Business Profile for a Pest Control Business
Dr Phil Ridley, Director of Bug Doctor Media, outlines the updated process for verifying a business on Google Business Profile.
December 1, 2023
Local Search Update – Search Generative Experience
AI will have an impact on the way we use search engines and the way results are displayed on the page. So what does this mean for pest control businesses?
September 1, 2023
WHAT’S GOOGLE GOT PLANNED IN 2022?
What has Google told SEO managers about their focus in 2022? E-A-T, MUM and Core web vitals need to be at the fore front of considerations. Learn more…
February 7, 2022
FACEBOOK COMMENTS – DEFAMATION AND LIABILITY
The High Court has ruled that owners of social media pages can be held responsible for defamatory comments made by others on pages they own.
November 2, 2021
ONLINE TRENDS IN 2021
How are people finding out about your business? We take a quick look at the latest trends in the online marketing world.
March 1, 2021
SHOULD YOU ADVERTISE OVER CHRISTMAS?
Is it a good idea to spend money on marketing when your business is closed for the holidays? For those utilising online advertising, it’s not uncommon for pest control businesses to pause advertising at this time of year either because they are “fully booked out” or because they are closing for the Christmas period. But is this the right thing to do? Having a fully booked schedule weeks in advance is clearly a good thing. For many, being fully
December 7, 2020
SHOULD YOU TRY FACEBOOK ADVERTISING?
Phil Ridley takes a look at Facebook marketing and the potential benefits it can offer your business.
November 1, 2020
HOW TO DRIVE SALES IN A PANDEMIC
Andy Deering, CEO of ServSuite, reveals how automated systems can be of great benefit to businesses during the pandemic.
November 1, 2020
LOCAL PACK RESULTS 2020
Learn about what’s happening with local pack results in 2020 and their relative importance compared to paid ads and organic results.
September 1, 2020
SHOULD YOU TRY FACEBOOK ADVERTISING?
Google dominates the online advertising market with approximately a 35% share. Facebook have a market share nearer the 20% figure but dominates the advertising on social media. Should you try Facebook advertising as part of your marketing mix? When it comes to online advertising, Google and Facebook are the two main players, but they’re very different beasts. Google search ads are usually the first option for pest control companies considering online advertising, as they target potential customers actively searching for
September 1, 2020
