Sales and Marketing

More information on running a pest control business

Laptop computer with Christmas decorations

SHOULD YOU ADVERTISE OVER CHRISTMAS?

Is it a good idea to spend money on marketing when your business is closed for the holidays?    For those utilising online advertising, it’s not uncommon for pest control businesses to pause advertising at this time of year either because they are “fully booked out” or because they are closing for the Christmas period. But is this the right thing to do? Having a fully booked schedule weeks in advance is clearly a good thing. For many, being fully

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SHOULD YOU TRY FACEBOOK ADVERTISING?

Google dominates the online advertising market with approximately a 35% share. Facebook have a market share nearer the 20% figure but dominates the advertising on social media. Should you try Facebook advertising as part of your marketing mix? When it comes to online advertising, Google and Facebook are the two main players, but they’re very different beasts. Google search ads are usually the first option for pest control companies considering online advertising, as they target potential customers actively searching for

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Example of local pack result

GOOGLE LOCAL PACK IN 2020

What’s happening with local pack results in 2020? Which get more clicks – local pack, Google ad or organic search? What should small businesses be doing? Here’s a quick summary…

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Mobile phones

USE TEXTING TO BOOST BUSINESS – PODIUM

The team at Podium share helpful insights on how to start effectively communicating with your customers using text messaging. Seven ways to start texting your customers today Is your business ready to start texting with your prospects and customers? If so, you’re on the right track – 90% of consumers prefer texting to traditional methods of communication when they engage with a business. If you hadn’t considered texting as a marketing tool, it’s a great opportunity. The data around the

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