A specialist pest control marketing agency can make all the difference to business performance.
A high performing pest control website is essential to drive business. However, to get significant website traffic to generate leads and therefore new customers isn’t easy, and it’s getting harder. Firstly, there’s increasing competition and secondly, with the arrival of AI overviews, Google keep moving the goal posts. For business owners doing their own marketing, it’s a challenge to know what to do. More than ever, it pays to work with a specialist pest control marketing agency that knows what it’s doing.
Review your SEO strategy
With the arrival of AI overview, a clear pest control SEO strategy is even more important. It still remains important to have high organic rankings, but with AI overviews ‘stealing’ a lot of organic clicks, it’s important that links to your website also appear in the AI results. This requires a fine tuning of your SEO strategy and on page content. For local businesses it remains essential to appear in the local pack results. A successful pest control SEO strategy therefore needs to have plans for organic SEO, SEO for AI Overviews and local SEO.
It’s also important to understand AI and to know when, and when not, to use AI. With the arrival of AI, it is more important than ever to generate original content (which you cannot do with AI) and demonstrate the E-E-A-T (Experience, Expertise, Authoritativeness and Trustworthiness), both for your website and authors of your content. The catchphrase, “content is king”, may have slipped out of common usage, but remains as true today, as ever. Working with a pest control marketing agency that truly understands pest control, means they can generate accurate and insightful pest control content that not only connects with potential customers but delivers on ranking objectives.
Boost organic traffic with paid ads and social media activity
As with any marketing plan, one of its objectives is to deliver the number of customers required to meet revenue targets. Traffic from organic, AI and local pack clicks should be a key source of new customers. But depending on the level of website performance and revenue objectives, even with an active SEO strategy in place, this may not drive sufficient traffic. As such an effective social media strategy and online advertising are also often required to meet this shortfall in traffic and new customers. For business owners who decide to tackle social media or online advertising themselves, it often becomes a time-consuming effort delivering sub-optimal results. It’s generally a far better option, delivering a better return on investment, to utilise an agency experienced in pest control advertising. Not only does this generally deliver better business results, it allows the business owner to get on with pest control and running their business.
Pest managers may not be aware, but Professional Pest Manager owns a pest control marketing agency – Bug Doctor Media. Celebrating its ten-year anniversary, Bug Doctor Media has been providing a full range of pest control marketing services to a select number of businesses in Australia. Bug Doctor Media is about to embark on an expansion plan, not only for Australia and New Zealand, but for other countries globally, such as the US, Canada and the UK.
“We have been working very successfully with a number of pest control companies around the country over the past ten years. I think our success is not just measured in metrics such as website performance or business growth, but in the fact that our customers are long-term partners. We now looking to expand our geographic coverage,” commented Dr Phil Ridley, director at Bug Doctor Media.
“With our in-house expertise on pest control and marketing, we believe we are unique in being able to generate accurate pest control content and provide insightful marketing direction. As we like to say, ‘We know pest control’.”
