The Impact of AI Summaries on Organic Click Through Rates
In the inclusion of AI summaries in Google SERPs is having big impact on click through rate on both organic listings and paid ads.
May 4, 2025
SERVICES
AI Infiltration – Can you Trust Scientific Papers?
The credibility of scientific literature has been somewhat undermined by the recent publishing (and subsequent redaction) of a paper that included some very obviously incorrect AI-generated material.
August 7, 2024
Termite Management: What Does ‘Best Practice’ Mean?
In termite management work, documentation will often refer to ‘best practice’ methods. James Wallace, Manager at Wymark Insurance Brokers explains what this really means.
September 5, 2023
Deltamethrin Formulations: The Good, Bad and Downright Ugly – Part 2
The first of a three-part series looking at the science behind deltamethrin formulations. Written by David Priddy, CEO of Sundew Solutions.
September 1, 2023
Women in Pest Management Events Declared a Success!
The Women in Pest Management committee hosted a number of popular events at the inaugural Termite Professional Conference in July 2023.
September 1, 2023
Adelaide Hosts Inaugural Fumigation Conference
A new conference has been launched, which will be of interest to pest managers who undertake fumigation work.
September 1, 2023
Local Search Update – Search Generative Experience
AI will have an impact on the way we use search engines and the way results are displayed on the page. So what does this mean for pest control businesses?
September 1, 2023
Program for PestWorld 2023 Announced
More details have been announced about the biggest pest industry event of the year, PestWorld 2023 in Hawaii.
September 1, 2023
Pest Control in Changing Climates: Adapting to Extreme Weather Events
When extreme weather hits, it pays to have a business management software that easily copes with the unexpected.
September 1, 2023
Work Smarter, Look Professional and Grow Your Business – All in One Place
Formitize business software continues to add new features every month. The latest release includes optimised smart routing and a fully integrated pest control website design option.
March 7, 2023
GLOBAL PEST NEWS: A REVIEW OF PESTWORLD 2022
UK-based pest management journalist Frances McKim shares her experience of PestWorld 2022, held in Boston, USA.
December 1, 2022
SCANNING FOR AN ALTERNATIVE BUSINESS SOFTWARE?
Using a business software that allows for the rapid barcoding of bait stations leads to considerable time savings on the job.
December 1, 2022