Ratsense is a real time 24/7 rodent monitoring system allowing for instant and accurate decisions to be made regarding rodent management programs.
If you’re looking to win significant commercial contracts, remote rodent monitoring systems will be an essential part of the package. But which monitoring system should you choose and how do you differentiate yourself from your competition? Ratsense is the proprietary rodent monitoring system that offers both technical advantages and a unique business model for pest management partners.
Large commercial organisations, and increasingly medium and small companies too, are demanding pest management rather than pest control services. Reduced pesticide use is at the core of this trend. This is particularly the case with rodent management, with increasing regulatory pressure and narrowing rodenticide options driving the need for smarter rodent management. Key to delivering effective rodent control with reduced rodenticide use and effective resource management is information – information which is being delivered through connected monitoring and IoT solutions.
Ratsense is an always-on system, delivering true 24/7 monitoring. This is essential to provide a complete picture of activity at a site, to make accurate decisions, leading to better management results. Not all systems provide true 24/7 monitoring; some require the technician to be on site, within range of the device to pick up data.
Ratsense, on the other hand, detects changes in rodent activity and transmits data in real time, allowing users to receive alerts and check site activity anytime, anywhere. No need to wait until the next inspection – immediate access to data allows the pest management company to make timely updates to management strategy. This is essential for keeping rodent problems in check and the customer happy.
The Ratsense sensors can be used independently of bait stations, which allows the whole site to be monitored efficiently. The system uses infrared sensors as ‘electronic eyes’ that monitor, detect and capture real-time data on rodent movements 24/7. That data is then analysed to track, trend and map rodent movements and behaviours, providing pest managers with insights and location-based information on rodent infestations.
Increasingly, pest management is a collaborative effort between pest manager, the customer and sometimes additional connected parties. This reality has shaped how Ratsense has evolved. Feedback from collaborative projects has reinforced that technology must align with inspection and customer requirements to produce clear audit trails. Ratsense recently relaunched its platform to better integrate with existing workflows, reflecting a simple principle: technology should adapt to professional practice, not disrupt it.
This philosophy extends into its commercial strategy.
“Ratsense provides solutions, not hardware,” commented Deanne Baptista, business development director at Cre8tec, who developed and markets Ratsense.
“There is a growing concern within the industry that with connected systems becoming commonplace, some are offered directly to both pest managers and end customers simultaneously.”
For pest management businesses, this raises a critical question: who owns the relationship, the insight, and the value created by that data?
“Technology that bypasses the pest management company or commoditises insight represents a genuine strategic risk. It can erode differentiation, weaken client relationships, and shift control away from pest management businesses. Ratsense’s approach is deliberately different. Deployments sit firmly within the pest management company’s service framework, ensuring that data and reporting reinforce their expertise, building their relationship with the end customer.”
This thinking also underpins the Ratsense selective partnership model.
“Ratsense will only be made available to a select number of pest management companies. By working with a defined group of partners in each market, Ratsense can tailor solutions to individual partners and individual customers, providing our partners with significant differentiation in the marketplace,” said Ms Baptista.
“In identifying potential partners, our focus is not on company size, but companies that have an adaptable mindset.”
Ratsense is now seeking potential partners across Australia and New Zealand with current large-scale rodent management projects or those looking to bid on significant commercial contracts where they see connected, data-informed approaches as the future of professional rodent control.
For those interested in exploring this approach, discussions can be initiated via [email protected].
