With a variety of marketing support options available, the team at Professional Pest manager have the skills to help pest businesses grow.
Professional Pest Manager is pleased to announce a number of changes designed to support the growth of pest control businesses. In addition to changes to the format of Professional Pest Manager magazine and the launch of the new annual Termite Professional magazine, the business has now combined with Bug Doctor Media to provide a full suite of marketing support services.
Print and online magazines
Beginning with this issue, Professional Pest Manager magazine has moved to a four issues a year, with each issue aligned with the seasons and the pests prevalent at those times of the year.
“With increasing educational content and guest contributors, Professional Pest Manager magazine aims to continue as the trusted, independent information source for the industry,” said Dr Phil Ridley, director, Professional Pest Manager.
“Most importantly the magazine continues to be available in both print and online formats. We know from our repeated customer surveys that our readers still read and value the print version, so despite the significant costs in producing a print magazine, we have no intention to go solely online.”
Furthermore, Professional Pest Manager will be expanding its magazine offerings by launching Termite Professional magazine in August. This annual magazine, which will be launched in both Australia and Asia, will provide a range of educational material, including articles from leading termite researchers, summaries on the latest termite research and information from industry suppliers. The aim is for the publication to become a go-to information source for termite researchers and termite professionals.
Generating new leads for pest control companies
Professional Pest Manager is also keen to help pest managers grow their businesses and offers an increasing range of bene ts that are only available to paid subscribers to Professional Pest Manager magazine. One benefit is the inclusion of company details on the pest control company locator on the Professional Pest Manager website. The website underwent a major overhaul towards the end of 2020 and now includes a range of content specifically targeting the general public and promoting the benefits of professional pest control services.
“The Professional Pest Manager website is already the largest pest control information website in Australia. With the website traffic increasing rapidly, it is becoming a key source of trusted pest control information for the general public as well as pest professionals.
“Inclusion in the pest control company locator is providing businesses with immediate benefits. With subscription to the magazine costing only $75 per year, even if you get just one job a year from the locator, it’s a subscription that more than pays for itself! And that’s apart from the value in learnings gleaned from the educational content of the magazine,” commented Dr Ridley.
Specialist pest control marketing services
Now under the umbrella of Professional Pest Manager, Bug Doctor Media provides a full range of marketing services to help pest control businesses get the best value for their marketing dollar.
As a marketing agency that specialises in pest control, the services offered by Bug Doctor Media include complete marketing strategy development, website design and SEO services, online advertising support, social media plans, content creation including videos and blogs, graphic design for logos, brochures and more.
“We have been working very successfully with a number of pest control companies around the country over the past ve years. I think our success is not just measured in metrics such as website performance or business growth, but in the fact that our customers are long-term partners.
“We restrict the number of companies we work with in a location, dependent on the population, which we call limited exclusivity. This ensures our customers can have confidence we are providing them with our best efforts to grow their business within their region of operation. However, there are still areas in Australia and New Zealand where we are available to help businesses needing marketing support,” said Dr Ridley.
“With our in-house expertise on pest control and marketing, we believe we are unique in being able to generate accurate pest control content and provide insightful marketing direction. As we like to say, ‘We know pest control’.”