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A video released by Bell Laboratories invites pest managers behind the scenes of its manufacturing and research facility in Wisconsin, USA. 

Bell Laboratories have released a new corporate video that spotlights its research, development and manufacturing expertise. The
short, three-minute video was shot across Bell’s five-building campus in Madison, Wisconsin, and is intended to give customers an inside look at day-to-day operations.

The video takes the audience behind the scenes, detailing everything from mechanical trap assembly, to rodenticide formulation and state- of-the-art injection moulding of Bell’s family of tamper-resistant rodent bait stations. For a bird’s eye view of Bell’s new warehouse, drones were called in to give an aerial perspective of the 28,000 square metre facility and surrounding 13 hectares. Bell’s work on rat eradication projects on islands around the world is also featured in the video.

“From concept to final product, the video highlights the most critical stages of product development and manufacturing,” said Todd Butzow, Bell’s vice-president of marketing. “Each step being vital to Bell’s assurance of uncompromising quality and efficacy for its users, and all of which are performed at its operations in Wisconsin.”