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BASF has launched its latest consumer campaign to raise awareness of the danger of termites.

Taking the termite test is the new and innovative marketing tool BASF is rolling out to ramp up consumer awareness about the risk of having termites – and give Accredited Termidor Applicators a sales boost at the same time.

As a further incentive to use and recommend Termidor, Australian pest managers will able to win one of four $3000 MasterCard prizes. For a chance to win, pest managers just need to submit their Termidor invoices to BASF over the year to be eligible for one of the draws.

“Independent research has determined, that one in three Australian homes are at risk of having termites. The reality is, consumers are simply not aware of their risk,” said Stewart Paterson, BASF commercial manager, professional and specialty solutions, ANZ.

BASF is making it easier for consumers to understand their risk of having termites, and the warning signs, with the launch of a new online test and infographic video. Consumers will be able to understand more about the behaviour of termites, how they can protect their homes, and contact an Accredited Termidor Applicator to arrange for an inspection, using the test.

According to Mr Paterson, “The industry will not have seen a consumer campaign with such momentum like this before. Pest control operators, will be kitted out with ‘take the termite test’ t-shirts, vehicle decals, hats, car sun shades, and car air fresheners to provide a professional face for consumers. There will also be digital, print and radio advertising, as well as mail drops in key areas to raise awareness and drive consumer demand.”