Sales and Marketing

More information on running a pest control business

Mobile phones

USE TEXTING TO BOOST BUSINESS – PODIUM

The team at Podium share helpful insights on how to start effectively communicating with your customers using text messaging. Seven ways to start texting your customers today Is your business ready to start texting with your prospects and customers? If so, you’re on the right track – 90% of consumers prefer texting to traditional methods of communication when they engage with a business. If you hadn’t considered texting as a marketing tool, it’s a great opportunity. The data around the

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WEBSITE PERFORMANCE: DESKTOP V MOBILE

The use of mobiles has grown exponentially in the last few years, and now Google has taken note, with its move towards mobile-first indexing. Business owners should take note of the implications for their business websites. 

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German cockroach with egg case

HOW TO GET RID OF …

Analysing search terms can provide interesting information on the state of the market and the behaviour of customers. We’ve looked at one of the more common search terms: ‘How to get rid of… [insert pest]’. Which pest was the subject of the highest number of searches? One way to estimate which pests are causing the most problems for homeowners is to look at the number of online searches being carried out for pest relevant search terms. One of the most

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SEO – HOLDING YOUR NERVE

You’re investing in SEO for your business’s website but traffic has taken a turn for the worse – could Google be to blame? This is when having faith in your SEO agency becomes vital.

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Deer tick under magnifying glass

TOP PEST KEYWORD SEARCHES 2019

Do you know the number one pest keyword search in Australia? We’ve pulled national and state data from Google Keyword planner to see the number of searches for the 19 most common pests.

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DIGITAL MARKETING TRENDS IN 2019

It’s never been more important for pest managers to ensure their businesses are visible online, both on the web and through social media channels. So what should you be doing to ensure customers can find you?

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DEALING WITH NEGATIVE ONLINE REVIEWS

Having a presence on social media can certainly be beneficial for business. But what should you do if you get some negative reviews or adverse comments appearing on your profile? Here are some tips to guide your response.

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