Don’t Let Winter Take a Bite Out of Your Business

Using your time wisely during the slower winter season can lead to increased productivity in the busier months ahead.


Winter is coming. The colder months can pose a unique set of challenges that can significantly impact your bottom line. However, with the right strategies in place, pest control companies can continue to thrive during the winter season. In this article, we’ll explore some of the best strategies and tips to help keep business thriving throughout the winter months.

During the winter season, there tends to be less visible pest activity, which can result in a drop in business, especially from residential customers. However, this does not mean that you should just sit back and wait for business to pick up again. The first step is to enhance the efficiency of your business during the slower months. This can be achieved by streamlining processes and improving communication between staff members. By doing so, you can better serve your customers and increase customer satisfaction. Adopting a robust software solution, such as ServSuite by FieldRoutes, helps automate key processes like scheduling and routing and keeps your business lean throughout the year.

Remember that while there may be less residential business during the winter season, commercial properties will still require pest control services. There has never been a better time to arm your team with the tools they need to carry out these services efficiently and effectively. When your team uses technology to log pest activity and manage services, it means they can complete the job in less time while giving a professional impression to commercial customers.

Another strategy to stay afloat during the winter season is to diversify your business. This can be achieved by considering seasonal services and marketing them to your existing customer base. You can be creative about marketing your new services, for example, updating your current invoices to advertise them and offer promotions. Before offering new services, look at your team and your equipment to identify your options. Pest control companies have seen success with offering other home maintenance services like gutter cleaning to prevent water damage from blockages and reduce the risk from bush fires in the warmer months to come.

This gives you the opportunity to both increase revenue during the slower months and gain visibility to attract new customers for pest management services during the rest of the year.

The colder months can also be a good time for pest control companies to focus on staff training. This can include training staff on new solutions or teaching new skills that can help them better serve your customers. By focusing on training, pest control companies can improve staff morale and increase the overall quality of services. This can lead to increased customer satisfaction and loyalty, which can positively impact the company’s bottom line in the long run.

Stay ahead of the game. By enhancing business efficiency, diversifying services, and focusing on staff training, pest control companies can continue to thrive during the winter. It’s the ideal time to partner with software that will help you achieve your growth goals. ServSuite by FieldRoutes has powerful automations to help your business increase productivity, gain new customers, and boost efficiency.