{"id":11991,"date":"2020-09-01T19:00:11","date_gmt":"2020-09-01T09:00:11","guid":{"rendered":"https:\/\/professionalpestmanager.com\/?p=11991"},"modified":"2022-10-10T07:41:02","modified_gmt":"2022-10-09T21:41:02","slug":"the-contactless-business-cycle-market-through-covid-19","status":"publish","type":"post","link":"https:\/\/professionalpestmanager.com\/nz\/pest-control-software\/the-contactless-business-cycle-market-through-covid-19\/","title":{"rendered":"THE CONTACTLESS BUSINESS CYCLE: MARKET THROUGH COVID-19"},"content":{"rendered":"<p><em>Learn how to use technology to manage your business in a COVID world with ServSuite. The Contactless Business Cycle: Market through COVID-19.<\/em><!--more--><\/p>\n<p><em><div class=\"hr-thick\"><\/div><\/em><\/p>\n<p>Covid-19 has prompted profound changes\u00a0in the way pest management businesses operate. Practicing and being seen to practice social distancing is key to running a successful operation during the pandemic, to both safeguard your employees and also to build trust with your customers.<\/p>\n<p>Whether you are servicing residential or commercial accounts, leveraging business management software to keep business thriving is crucial. Starting in this issue, we present a series of articles aimed at helping your business use technology to successfully navigate the challenges associated with running a business during Covid-19 \u2013 to learn how to mobilise contactless, socially distanced operations \u2013 ensuring sustainable growth throughout the pandemic.<\/p>\n<figure id=\"attachment_11995\" aria-describedby=\"caption-attachment-11995\" style=\"width: 300px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-medium wp-image-11995\" src=\"https:\/\/professionalpestmanager.com\/nz\/wp-content\/uploads\/2020\/08\/Editorial-Image-2-Smart-Branding-copy-low-res-300x166.png\" alt=\"\" width=\"300\" height=\"166\" srcset=\"https:\/\/professionalpestmanager.com\/nz\/wp-content\/uploads\/2020\/08\/Editorial-Image-2-Smart-Branding-copy-low-res-300x166.png 300w, https:\/\/professionalpestmanager.com\/nz\/wp-content\/uploads\/2020\/08\/Editorial-Image-2-Smart-Branding-copy-low-res-310x172.png 310w, https:\/\/professionalpestmanager.com\/nz\/wp-content\/uploads\/2020\/08\/Editorial-Image-2-Smart-Branding-copy-low-res-150x83.png 150w, https:\/\/professionalpestmanager.com\/nz\/wp-content\/uploads\/2020\/08\/Editorial-Image-2-Smart-Branding-copy-low-res.png 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-11995\" class=\"wp-caption-text\">Examples of ServSuite Smart Branding<\/figcaption><\/figure>\n<p>Choosing a scalable software that can be customised\u00a0to suit your business needs is an important step towards successful contactless business management. With <a href=\"https:\/\/www.servicepro.com\/pest-control-software\/\">ServSuite<\/a>, you can set up each stage of your business\u00a0to be contactless.\u00a0Like every other aspect of your business, your marketing strategies must also adapt. We have identified three main ways in which pest management software can help.<\/p>\n<figure id=\"attachment_11994\" aria-describedby=\"caption-attachment-11994\" style=\"width: 292px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-11994\" src=\"https:\/\/professionalpestmanager.com\/nz\/wp-content\/uploads\/2020\/08\/Editorial-Image-1-Full-Cycle-copy-low-res-292x300.png\" alt=\"\" width=\"292\" height=\"300\" srcset=\"https:\/\/professionalpestmanager.com\/nz\/wp-content\/uploads\/2020\/08\/Editorial-Image-1-Full-Cycle-copy-low-res-292x300.png 292w, https:\/\/professionalpestmanager.com\/nz\/wp-content\/uploads\/2020\/08\/Editorial-Image-1-Full-Cycle-copy-low-res-195x200.png 195w, https:\/\/professionalpestmanager.com\/nz\/wp-content\/uploads\/2020\/08\/Editorial-Image-1-Full-Cycle-copy-low-res-185x190.png 185w, https:\/\/professionalpestmanager.com\/nz\/wp-content\/uploads\/2020\/08\/Editorial-Image-1-Full-Cycle-copy-low-res-102x105.png 102w, https:\/\/professionalpestmanager.com\/nz\/wp-content\/uploads\/2020\/08\/Editorial-Image-1-Full-Cycle-copy-low-res.png 400w\" sizes=\"(max-width: 292px) 100vw, 292px\" \/><figcaption id=\"caption-attachment-11994\" class=\"wp-caption-text\">The Contactless Business Cycle<\/figcaption><\/figure>\n<p><strong>Customise Forms for Commercial Success<\/strong><\/p>\n<p>Did you know that you can dramatically increase your customer loyalty with customised forms? Customers are adapting to the Covid-19 environment and it\u2019s important during this time of change that you ensure they choose to stick with you. Build trust with your customers by using pest management software to create a bespoke, professional experience for them, starting with your forms.<\/p>\n<p>By customising your forms you demonstrate your professionalism, which is especially important for commercial accounts. Whether you provide it electronically or in hardcopy, the forms you present customers with are an important touchpoint for you to enhance your profile. With software like ServSuite you can customise the full range of forms to give your customers a personalised experience for long-term loyalty.<\/p>\n<figure id=\"attachment_11993\" aria-describedby=\"caption-attachment-11993\" style=\"width: 300px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-medium wp-image-11993\" src=\"https:\/\/professionalpestmanager.com\/nz\/wp-content\/uploads\/2020\/08\/Editorial-Image-1-Cycle-Infographic-Stage-1-copy-low-res-300x284.png\" alt=\"\" width=\"300\" height=\"284\" srcset=\"https:\/\/professionalpestmanager.com\/nz\/wp-content\/uploads\/2020\/08\/Editorial-Image-1-Cycle-Infographic-Stage-1-copy-low-res-300x284.png 300w, https:\/\/professionalpestmanager.com\/nz\/wp-content\/uploads\/2020\/08\/Editorial-Image-1-Cycle-Infographic-Stage-1-copy-low-res-211x200.png 211w, https:\/\/professionalpestmanager.com\/nz\/wp-content\/uploads\/2020\/08\/Editorial-Image-1-Cycle-Infographic-Stage-1-copy-low-res-201x190.png 201w, https:\/\/professionalpestmanager.com\/nz\/wp-content\/uploads\/2020\/08\/Editorial-Image-1-Cycle-Infographic-Stage-1-copy-low-res-111x105.png 111w, https:\/\/professionalpestmanager.com\/nz\/wp-content\/uploads\/2020\/08\/Editorial-Image-1-Cycle-Infographic-Stage-1-copy-low-res.png 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-11993\" class=\"wp-caption-text\">Automated marketing is the first step in the Contactless Business Cycle<\/figcaption><\/figure>\n<p><strong>Brand Up and Be Counted<\/strong><\/p>\n<p>First, let\u2019s take a look at brand awareness. Your presence in the market is as strong as your brand.\u00a0Customers are spending more time at home and therefore more aware of pests\u2019 presence. Create a strategy to promote your company as the first port of call for a customer with a pest problem. The surest route to this? Smartening up your branding.<\/p>\n<p>Stand out from the crowd with ServSuite Smart Branding. We will create unique, branded marketing materials customised for your business. You can strengthen both your digital and printed touchpoints to optimise each and every marketing campaign and maintain growth throughout the crisis.<\/p>\n<p><strong>Automate Email Marketing<\/strong><\/p>\n<p>Covid-19 has created significant changes for the service needs of both residential and commercial customers. Ensure you keep them in the loop if you are changing up the services you offer and expanding to include disinfection services to meet these needs. Automating this process is easy with software.<\/p>\n<p>When it comes to commercial accounts, segmenting target lists can be time-consuming, costly, and vulnerable to human error. By using a software solution such as ServSuite to automate this process, you stand to gain both time and money. From the creation of segmented lists to the launch of campaigns, the sky\u2019s the limit to what you can accomplish with a few clicks.<br \/>\nThe ServSuite Marketing Module empowers you to launch campaigns with your current customer base with just a few clicks. Create and manage visual campaigns all in a contactless environment and effciently build customers\u2019 confidence in your business.<\/p>\n<div class=\"page\" title=\"Page 14\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><strong>Andy Deering<\/strong>, <em>CEO, <a href=\"https:\/\/www.servicepro.com\/pest-control-software\/\">ServSuite<\/a><\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to use technology to manage your business in a COVID world with ServSuite. The Contactless Business Cycle: Market through COVID-19.<\/p>\n","protected":false},"author":4,"featured_media":11993,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"Learn how to use technology to manage your business in a COVID world with ServSuite. The Contactless Business Cycle: Market through COVID-19.","_seopress_robots_index":"yes","_gspb_post_css":"","footnotes":""},"categories":[358],"tags":[],"company":[],"pest":[],"pesticide":[],"product-service":[183,179,175],"class_list":["post-11991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pest-control-software","product-service-business-management","product-service-reports","product-service-software","wpbf-post"],"acf":[],"_links":{"self":[{"href":"https:\/\/professionalpestmanager.com\/nz\/wp-json\/wp\/v2\/posts\/11991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/professionalpestmanager.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/professionalpestmanager.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/professionalpestmanager.com\/nz\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/professionalpestmanager.com\/nz\/wp-json\/wp\/v2\/comments?post=11991"}],"version-history":[{"count":0,"href":"https:\/\/professionalpestmanager.com\/nz\/wp-json\/wp\/v2\/posts\/11991\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/professionalpestmanager.com\/nz\/wp-json\/wp\/v2\/media\/11993"}],"wp:attachment":[{"href":"https:\/\/professionalpestmanager.com\/nz\/wp-json\/wp\/v2\/media?parent=11991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/professionalpestmanager.com\/nz\/wp-json\/wp\/v2\/categories?post=11991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/professionalpestmanager.com\/nz\/wp-json\/wp\/v2\/tags?post=11991"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/professionalpestmanager.com\/nz\/wp-json\/wp\/v2\/company?post=11991"},{"taxonomy":"pest","embeddable":true,"href":"https:\/\/professionalpestmanager.com\/nz\/wp-json\/wp\/v2\/pest?post=11991"},{"taxonomy":"pesticide","embeddable":true,"href":"https:\/\/professionalpestmanager.com\/nz\/wp-json\/wp\/v2\/pesticide?post=11991"},{"taxonomy":"product-service","embeddable":true,"href":"https:\/\/professionalpestmanager.com\/nz\/wp-json\/wp\/v2\/product-service?post=11991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}