{"id":11151,"date":"2020-08-02T10:26:30","date_gmt":"2020-08-02T00:26:30","guid":{"rendered":"https:\/\/professionalpestmanager.com\/?p=11151"},"modified":"2022-11-08T17:57:46","modified_gmt":"2022-11-08T07:57:46","slug":"google-local-pack-in-2020","status":"publish","type":"post","link":"https:\/\/professionalpestmanager.com\/nz\/running-a-pest-control-business\/sales-and-marketing\/google-local-pack-in-2020\/","title":{"rendered":"GOOGLE LOCAL PACK IN 2020"},"content":{"rendered":"

What’s happening with local pack results in 2020? Which get more clicks \u2013 local pack, Google ad or organic search? What should small businesses be doing? Here’s a quick summary…<\/em><\/p>\n

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Appearing in the local pack results is an important part of online success for small local businesses such as pest control companies.<\/p>\n

Just in case you don\u2019t know what the local pack results are, they are the three businesses highlighted underneath a location map on the SERPs (search engine results pages) for commercial searches with an obvious location element.<\/p>\n

Here\u2019s a SERP for \u201cPest Control Gold Coast\u201d<\/p>\n

\"Local<\/p>\n

For pest control search terms with a commercial intent, this is a common layout for a SERP \u2013 up to four ads at the top (here there are two), followed by the local pack, with the organic results \u201cbelow the fold\u201d, which means they are not visible on the initial screen \u2013 you need to scroll down to see them.<\/p>\n

How many clicks do local packs results get?<\/strong><\/h2>\n

Surprisingly, there is very little comprehensive data comparing the number of clicks on ads, local pack results and organic listings. Neil Patel<\/a><\/strong> (SEO guru) carried out a small click study on a single commercial search that contained a local pack and recorded the following proportion of clicks on each element:<\/p>\n