Google dominates the online advertising market with approximately a 35% share. Facebook have a market share nearer the 20% figure but dominates the advertising on social media. Should you try Facebook advertising as part of your marketing mix? When it comes to online advertising, Google and Facebook are the two main players, but they’re very different beasts. Google search ads are usually the first option for pest control companies considering online advertising, as they target potential customers actively searching […]
Category: PPM Pest E-News
The Californian Senate recently passed a bill to ban the use of second-generation anticoagulant rodenticides (SGARs). What did the bill actually say and what does it mean for rodenticide use in California? How will this development impact Australia? The Californian Senate recently passed a bill to ban the use of second-generation anticoagulant rodenticides (SGARs). While not a confirmed long term ban, it bans their use until the Department of Pesticide Regulation completes a re-evaluation of the SGARs brodifacoum, bromodiolone, […]
They lurk in dark corners of your home and run with uncanny speed, and for many people they’re the stuff of nightmares – would you be able to ID a house centipede?
What’s happening with local pack results in 2020? Which get more clicks – local pack, Google ad or organic search? What should small businesses be doing? Here’s a quick summary…
Grain growers, suppliers and pest managers always want to know – “Are we going to have a mouse plague this year?” Here’s a quick overview of mice plagues in Australia, and the prediction for 2020.
Pest professionals should always follow the official Federal and respective State Government advice regarding COVID-19. The following article provides pest managers with the latest information, points to consider and links to gain further information.
The team at Podium share helpful insights on how to start effectively communicating with your customers using text messaging. Seven ways to start texting your customers today Is your business ready to start texting with your prospects and customers? If so, you’re on the right track – 90% of consumers prefer texting to traditional methods of communication when they engage with a business. If you hadn’t considered texting as a marketing tool, it’s a great opportunity. The data […]
With over 800 species in Australia alone, these insects are often found inside houses and are a favourite with children. Would you be able to identify a click beetle?
With almost 400 species in Australia, these bugs are best known for their shape and noxious chemical defences. Would you be able to recognise a stink bug? Green vegetable bug (Nezara viridula) shown above.
Dr Ben Hoffman, Principle Research Scientist with CSIRO, has been at the forefront of invasive ant programs for many years. Here he provides a summary of the current status of four active control programs tackling red important fire ants, browsing ant, electric ant and yellow crazy ant.